Large model, 5.5 inches (review), has a dual system of lenses and DSLR-support options. Her brother smaller, the potential core product of the company for the next year, was left with a simple little camera. At Apple do not rush to comment on the situation – it is necessary to understand their own.
Apple brand takes changes era, one of which was the change of roles between the basic and advanced version of the iPhone tandem. Previously, consumers had no dilemma, do you want a smartphone brand apple – go and buy the basic version, with all the advanced options stated. And if you have the means and the desire to stand out, you can get a great phablet that distinguishes from the “baby” appearance, but not functional. September 2016-th turned everything upside down – iPhone 7 Plus version has become the main product, whereas the iPhone 7 again to the level of the younger brother, “the best smartphone in the world.” And the average consumer does not understand too – why?
THE BIG PROBLEM WITH A BIG BATTERY
For all the latest generations of iPhone, Apple has successfully solved the problem of optimizing the energy consumption of the smartphone with the addition of new modules. It is a compromise between the desire to extend battery life in comparison to last year’s model, and provide energy to “newcomers” in the system. We have not heard from the stage that the iPhone 7 has surpassed its predecessor on this indicator – meaning that the third gigabyte of RAM and a dual lens kit proved to be very voracious innovation.
To make matters worse, two lenses occupy much more space than one, and smartphones dimensions have not changed. This is a huge problem for Apple engineers – not only do you need to create a battery with higher efficiency to serve the new fillings, but in a version for the iPhone 7 will have them more and make more compact than before. That is, the accommodation chamber advertised smartphone puts less than one task ahead of them, but two, although the result will be exactly the same as in the case of the iPhone 7 Plus. So is the game worth the candle?
It turns a situation where the iPhone 7 has exactly the same basic stuffing that Plus is a partner, but from the new camera is forced to abandon due to objective reasons. But the large size PHABLET not used for increasing performance in general, but only to serve this very chamber.
SUMMED SUPPLIERS
Old rumors pointed to the Apple desire to equip the camera with double lenses, both the new model and it was technically quite feasible. The stumbling block turned out to be the supply chain – insiders say about the urgent change of plans, without disclosing specific reasons. Perhaps the company has not received the proper amount of the modules? Alternatively, the partners were not able to comply with the requirements for the timing and quality of the assembly of smartphones with dual lens setup in the iPhone 7? It is unlikely that anyone would want, to be frank.
EXPENSIVE GIGABYTES OF RAM
The cool camera requires much more, by 30%, the amount of RAM for its maintenance. Apple equipped the iPhone 7, two gigabytes of RAM, and iPhone 7 Plus get 3 GB. And this is a direct increase in the cost of components and the increase in the price of the final product. Kupertinovskaya company is one of the largest consumers of memory for smartphones in the world and it is possible that the headquarters decided to minimize the risks. Do not waste your money, not to provoke the growth of prices for components, not to create a reason for the dissatisfaction of consumers – after the presentation on the Internet and so not overcrowded by critics of Apple’s address on the new product prices.
MONEY, APPLE LOVE MONEY
For example, no problems with the installation of a dual lens system to the iPhone 7 review or the release of the required number of smartphones in the period. However, their cost becomes much higher and if the company does not want to scare away even the most dedicated fans have to reduce the markup on goods. Given that the 4.7-inch version is traditionally sold in a much larger volume than the 5.5-inch, it is transformed into lost profit unbelievable proportions. Loss of profits does not rest, and the wrath of investors almost terrible indignation audience. It has been decided, we will not play with fire.
BUT WHERE IS THE TRUTH?
Firstly, you need to wait for the two models on offer, the opportunity to open them and examine the subject, but what is inside. Perhaps there are hitherto unknown secrets. Second, Apple held a short presentation and posted some descriptions on the site, the main campaign is still ahead. Surely we will explain in paints and convincingly why the presence of the camera with a dual lens system to the iPhone 7 Plus – this advantage, and its lack of the iPhone 7 is not a disadvantage.
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